What is a music video- Miss Miller

Chris browns- Loyal 

A music video is as a set of visual images to watch alongside listening to the music generally produced to promote the artist and their music. The primary objective of any music video is to entertain the target audience. In this particular case of Chris browns- Loyal the target audience would be ages ranging from 15-24. A music video is able to do this through the use of the four micro elements. Cinematography, editing, sound and miss-en-scene. Chris brown entertains his audence within his music video in a variety of ways however the most abundant within this specific music video is through the intricate dance choreography. The timing and synch between the dancers is appealing to audiences as it is entertaining to watch. The clever manipulation of cinematography helps to empathises  Chris browns dancing prowess this is done through the use of high angle shots.

The 2nd point of a music video is to attract a specific target audience. This target audience varies depending on the genre, style and content of the music video, and is used in order to gain more success if the song if shown to the people would are most likely to like it. In this particular case of Chris browns- Loyal the target audience would be ages ranging from 15-24. It would be this age rating as it contains certain content that younger viewers may not understand or may find inappropriate. For example the lyrics "These hoes aint loyal" are inappropriate for younger viewers and so the music video would not be targeted at them. In order to attract a  specific target audience the artists needs to be able to relate to them. Chris Brown does this though the use of miss-en-scne being his dance routine in an attempt to connect with the audience.

Throughout the music video it becomes clear that the music belongs to the rap genre. We become aware of this first through the lyrical content. Inappropriate Words and phrases such as 'hoes' and 'bitch' are not uncommon in this genre and are used to represent that artist as a 'Rebel' a representation that audiences find attractive and appealing in artists. The costumes the artists and characters within the music video are wearing is also conventional to that of the rap genre. Baggy clothes and hoodies (seen on the right) are worn. This is done so they can attempt to relate and appeal to their target audience who also wear the same type of clothing. Them being shown wearing similar loathes helps to build the artist/audience relationship as audiences feel as though themselves are the artist rant so different from each other.